1. Mapping roles and user flows (research)
Before designing a single screen, I spent time understanding how operational managers work. Together with a researcher, I conducted interviews with captains and fleet managers, mapping their daily tasks, decision points, and pain points directly on the wall.
Key findings:
- Managers called a captain up to once per day to gather data that should have been automated.
- 7 separate tools meant critical context lived in different places, and sometimes fell through the gaps.
- Manual entry created data accuracy issues that compounded downstream into compliance risk.