OVER THE PAST 8 YEARS, I've designed across AI, B2B, SaaS, marketplaces, and internal tools. I'm drawn to tangled problems in complex domains, where solutions aren't obvious.

I like observing people: how they work, the shortcuts they invent, and the patterns they repeat.

Design = Ownership
From understanding the business, uncovering root causes to shaping the experience and monitoring product adoption. I am not scared to jump on a call with users, or pitch the presentation to stakeholders.

I thrive in collaborative environments where designers work with other disciplines, ask questions, and wear multiple hats.

Last experience

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Sep 2025 – Now

Vibe Coding CollectiveCo-Founder & Design Lead
  • Built an AI community across 10 countries
  • Lead partnerships, and design vision
  • Research in fields human–AI collaboration

Jan 2021 – Apr 2022

Flatfy (LUN)Senior Product Designer
  • 5–10M monthly users
  • Filter usage +19%
  • eCommerce rate +3.8%

7PM – 9 AM AND ON HOLIDAYS

My absolute passion is scuba and free diving. I've been lucky to swim alongside seals, sharks, orcas in Japan, Indonesia, Iceland, Norway, Egypt, and of course UK.

Also for the past four years, I've been studying the Japanese language and its modern culture. And yes, that includes anime.

I am also a member of the Jungian Club in London, the first British society for the study of analytical psychology, and London Cardinals Public Speaking Club.

Scuba diving in Iceland
Sitting by icebergs in Iceland
Autumn maple leaves framing a traditional wooden building in Japan