About me
As a Senior Product Designer, I find joy in untangling complex product problems to uncover hidden opportunities. I also love diving into hard domains: I've led internal automation for a global real estate platform by consolidating six tools into one, spearheaded R&D for a 0→1 maritime tracking platform, and designed solutions for AI startups, asset management funds, and defense.
"Sofia brings clarity and elegance to companies' most challenging systems."
Vibe Coding Collective
Could GenAI help us become better people? Could it help us live better, and not just work better? Together with my volunteer team at Vibe Coding Collective, we are driven by a mission to bring AI literacy to everyone excluded from the technical scene. We run live, human-first events across the globe for 5k+ people.
We're supported by good friends like:
and others
Experience
- Vibe Coding Collective / AI Community Lead2025 – now
- Housing Anywhere / Senior Product Design2022 – 2025
- Flatfy (LUN) / Senior Product Design2021 – 2022
- 90POE / Product Design2019 – 2021
- Sterling Web Agency / UX Design2018 – 2019
Education
- Kyiv Polytechnic Institute / BSc Systems Analysis2014 – 2018
- National University of Technologies / MSc Strategic Marketing2018 – 2020
Hobbies
I am a member of the London Jungian Club and dedicate a significant part of my life to studying analytical psychology. The insights that once helped me on my own journey now allow me to help my friends find answers to their difficult questions.
For the past four years, I've also been studying the Japanese language and its modern culture (and yes, that includes anime).
But my absolute passion is scuba diving. Especially when I get to swim alongside adorable creatures like seals. I've been lucky enough to dive all over the world, exploring depths in Japan, Indonesia, Iceland, the Atlantic Ocean, Egypt, and of course UK.
